Recently I reviewed the K-beauty cult classic Banila Co Clean It Zero Cleansing Balm Original, which is usually the go-to cleansing balm for those at the beginning of their Asian Beauty journey. It really is a great product, and I can easily understand its popularity, but there is a little bit of doubt on it's cruelty free status. All is not lost though, as there are many K-beauty cruelty free options - one being the All Clean Cleansing Balm from Heimish. 

The product was originally referred to me by a lovely follower of mine on Instagram called Shabana - she said that she preferred Heimish's All Clean Cleansing Balm to Banila Co's, so after picking myself back up off the floor, I figured I'd better find out why that might be. I had a look online at the ingredients, which all seemed to be far superior to Clean It Zero, so I purchased mine from a Korean seller on eBay, and was really excited to give it a try!

What is it? 

Just like Clean It Zero, Heimish's All Clean Balm is a solid cleansing balm, although this feels just a little firmer, and just like Clean It Zero, it quickly melts on the palm of your hand in to a silky, almost buttery oil. The end results are similar, in that they both take off pretty much everything, but that's really where the similarities end. The experience of using the All Clean Balm is far superior - it feels much more luxurious and expensive, much more gentle on the skin, and the scent is really quite dreamy. And that kind of describes it well - using this product is an experience that leaves your skin feeling great, whereas Clean It Zero is just a product that does a job.

Packaging

The packaging of this product is quite ingenious. To start with, it's just a standard round tub, containing 120ml of product, which incidentally, is more than the regular sized Clean It Zero. Why is it ingenious though? Well this is going to sound a little strange, but I absolutely love the lid design. Yep, the lid. If I were to ask you out of all the times you've had a product that comes with a spatula, how many of those times have you lost it almost immediately? The answer will more than likely be always.

Well Heimish have a solution for that - their magic lid! It's kind of split into two sections, you can twist it to open, revealing a plastic layer protecting the product, and containing the spatula. You just lift that up and there's your product. BUT, there's also another section, where you can flip the top half of the lid, revealing the same plastic player and spatula. The genius is, once you've cleansed your face, flipping the lid just makes it that little bit easier to put the spatula back. There are literally no excuses for losing this one, lads.

Application, texture and performance 

I'd say that the texture is slightly thicker than Clean It Zero, but it certainly doesn't feel heavy. I apply this direct to a dry face, using it as my first cleanse, to dissolve any makeup and sunscreen that I might be wearing. I'll spread it all over my face, start to massage it in, and within seconds I'll notice that my makeup is already starting to melt and dissolve. No matter how stubborn you think your makeup might be, the All Clean Cleansing balm laughs in the face of it - waterproof mascara, cosmetic emulsions, layer upon layer of sunscreen, this will make light work of it without stripping the skin of it's natural oils. It's also free of parabens, sulphate, alcohol, silicone and mineral oil. 

And back to those essential oils, I was a little worried that this would prove problematic to my sensitive eyes, particularly in the summer period, but as with Clean It Zero, this didn't even so much as give me a light tingling around the eyes. And because the product is a bit thicker, I tend to find that when rinsing off it doesn't get into my eyes quite so easily, and therefore I don't get that momentary cloudy vision these products can often give you.

When it comes to removing it, it's really easy, you just wet your hands with a couple of drops of water and apply to your face, where the product will then emulsify and turn milky. At this point you can rinse it off, but just bear in mind that this product may need a bit of extra water to emulsify - possibly because it's thicker and gives a more thorough cleanse. 

When rinsed off, my skin feels soft, smooth and comfortable, as if the product hasn't touched or damaged my skin barrier, no tightness of the skin either, almost as if I haven't just washed my face, and it doesn't even leave any residue behind. But at the same time, there are times where I've not even needed to go in with a second cleanse, because it's just taken everything off.

Anything else?

Fragrance - as soon as you twist or flip open the magic lid, your nostrils are filled with the gentle aroma of essential oils, and they've got that just about spot on - it's not an assault on your senses at all, it's just pleasantly scented. It's quite a luxurious scent, lightly citrus, of the kind you may find at a spa. The Elemis Pro Collagen Cleansing balm is an example of something that really is an assault on your nostrils, whilst Heimish have decided that their product is best used when you're not in a complete daze.

Cruelty Free - good news here, unlike Clean It Zero, the All Clean Cleansing Balm is cruelty free! It isn't sold in China at present, and there are numerous reports online stating that they are cruelty free. You may also see some sites claiming that this is not vegan, but those are likely outdated claims from back when Heimish included donkey milk in the formula - this is no longer the case, and more up to date reports can verify it is now vegan.

Ingredients - this product actually used to contain donkey milk, but they've removed that from the formula now thankfully. It contains shea butter, which is an emollient that moisturises, soothes the skin and is rich in anti-oxidants. In addition it contains Vitamin E and a number of essential oils: lavender oil, orange peel oil, teatree leaf oil, eucalyptus leaf oil as well as several others. If you are sensitive to essential oils, this might not be the one for you, but I will say again, the scent is not overbearing to me.

Generally, when using this product, the texture, fragrance and performance of it always gives the impression that I'm using a luxurious, expensive product, when in actual fact, it isn't really all that expensive at all. It also feels very much like a winter product, just because the aroma is so uplifting, it really makes me feel like I'm taking care of my skin and treating myself. 

It's very unlikely that you'll find this on the shelves of any stores in the UK, so you'll have to look on online. The links below with an asterisk are affiliate links, so if you purchase through them, I may earn a small commission. Of course, feel free to shop around and look elsewhere.

YesStyle* sell the 120ml tub for £14.24 (free shipping on UK orders over £40)

Stylevana* have the 120ml tub for £10.99 (free shipping on UK orders over £39)

PureSeoul also sell the 120ml for £13.80 (free shipping on UK orders over £30, and they are UK-based)

Beauty and Seoul have the 120ml for £15 (free shipping on UK overs over £25, also UK-based)

You can also get the 120ml tub for £12.04 on eBay* (free shipping, directly from Korea)

And finally, would I repurchase? Yes, absolutely! It's so luxurious, and in many places actually works out cheaper than Banila Co's Clean It Zero too, so for the time being, it's a no-brainer for me!